SEO Beginners Guide
What is Search Engine Optimisation (SEO)?
SEO is the process of increasing the number of quality traffic to your website through the search engines such as Google, Yahoo and MSN via organic search results.
There are various kinds of SEO companies out there, many span from a web design studio as a bolt on to the company which can be very general and basic or alternatively there are specialist SEO companies which will aim to achieve top keyword positioning, not only for your business name or products but also many other keywords in which the SEO company feels will make a good return on investment.
Optimising a website for the various search engines can be a very long and time consuming, which can involve multiple elements on site and off site (also known as on page optimisation and off page optimisation). Any good SEO expert or company should have a good understanding of all the elements that are required to get that golden top spot on several of the major search engines.
What's this SEO section all about?
This guide is designed to explain all the fundamental areas of SEO and how a successful SEO campaign can help you further. This ranges from the research of keyword terms and phrases that will generate traffic and potential orders, making a website search engine friendly to gaining important one way links and using various online marketing techniques.
What is SEO?
Search engine optimisation or SEO is the method of increasing the amount of visitors or targeted traffic to your website through the search engines.
Who is SEO for?
Search engine optimisation or SEO is for anybody that has a website and would like more targeted traffic or better visibility through the major search engines.
Why do I need SEO?
If you really want to boost your online exposure and potential sales then SEO is a great investment and can be far more cost effective then any other advertising method.
Is SEO worth it?
With 75% of the UK's population using Google to find information, products and services, can you're business really afford not to be ranked well in the search engines?