Search Engine Optimisation (SEO)
Search engine optimisation, easy as S, E, O...
Being a Nottingham based freelance SEO expert I wanted to write something which new people to search engine optimisation and existing SEO experts can use as a reference.
If you are serious about improving your search engine traffic through the major search engines then this guide is for you! I will be giving my own personal outlook on current SEO trends from my vast knowledge and various techniques I am practicing today.
I hope you enjoy the SEO Beginners Guide, months of work have been put into this guide to give one of the most helpful and comprehensive SEO guides on the internet.
- What is Search Engine Optimisation (SEO)? - SEO is the process of increasing the number of quality traffic to your website through the search engines such as Google, Yahoo and MSN via organic search results. Read more...
- SEO campaign, do I need one? - From my experience 75%+ of website traffic is driven by the major search engines on the internet, these include Google, Yahoo, MSN (Live) Ask and AOL (AOL's search engine is actually powered by Google). Read more...
- SE's can't find my site, why? - Search engines are always developing their algorithms and technology, since Google was launched over 10 years ago; there has been over 5 major updates. Read more...
- How Search Engines Operate and Process - All of the major search engines have a list of vital functions that allow them to grant appropriate search results when a user enters a search in the search box. Read more...
- Speed Bumps and Walls - Certain types of website navigation can affect the way in which search engines crawl through websites content. The search engine spiders rely on a user friendly navigation system to find all of the content on each and every website. Read more...
- Document and Link Analysis - When Google crawls you website it will analysis the content available on each page and look for certain keywords which in turn will make the page rank for that particular keyword term. Read more...
- Information Search Engines Look For & Trust - The internet is a wash with information about everything from aardvarks to the file Zulu. Google at present has started uploading books from the past 100 years which they think users of the internet may find useful. Read more...
- Google PageRank or PR - Google has devised a system that looks rates a website on importance, this is called PageRank. The PageRank system was brought into play in the early 20th century to give websites an authority rank. Read more...
- Link Factors - There are many different link factors but the above are the main areas that need addressed and put in place when starting any good SEO campaign and link building campaign. Read more...
- The Language Behind the Link - All websites are created using various coding languages and techniques, the most basic of them all is HTML (also known as Hyper Text Mark-up Language). Read more...
- Keywords & Queries Searched by Users - Search engines rely on users to enter terms or keywords to establish which results to process through its algorithms and then return relevant rankings to users to find the most accurate information possible. Read more...
I will be updating this section on a weekly basis, so be sure to bookmark this page and check back very soon...
What is SEO?
Search engine optimisation or SEO is the method of increasing the amount of visitors or targeted traffic to your website through the search engines.
Who is SEO for?
Search engine optimisation or SEO is for anybody that has a website and would like more targeted traffic or better visibility through the major search engines.
Why do I need SEO?
If you really want to boost your online exposure and potential sales then SEO is a great investment and can be far more cost effective then any other advertising method.
Is SEO worth it?
With 75% of the UK's population using Google to find information, products and services, can you're business really afford not to be ranked well in the search engines?